Friday, January 15, 2010

How to Plug Hybrids in the Marketplace


The appeal and benefits of plug-in hybrid electric vehicles aren't the same in Wyoming as they are in New York. Consumers vary, region by region according to income, life stage, family size and other factors that shape consumers' needs and desires. One-size-fits-all strategies won't cut the mustard when making important decisions about marketing and government subsidies. More...